Low To No

Dedicated to moderation: the Low2NoBev 2022 events runs from 26-28 September

Free event pass to help improve low and no sales

By The Morning Advertiser

Low2NoBev – the only dedicated trade show for the low and no-alcohol drinks sector – returns to Olympia London this month (26-28 September) with visitors urged to register for their free entry badge now.

Wellness, simplicity and excitement: DUSK chief executive shares Gen Z drinking trends (Getty/ Hollie Fernando)

Gen Z want TikTok, Tequila and no hangover

By Amelie Maurice-Jones

The co-founder of bar exploration app DUSK has offered fresh insight into Generation Z drinking trends, after research revealed those aged 16 to 24 to be driving hospitality’s attempted recovery from the pandemic.

Free pdf download on spirits and wines for pubs

free pdf download

Let spirits and wine do the work for you

By Gary Lloyd

Spirits and wine sales at pubs are making a massive comeback – so you could be missing a trick if you don’t make sure your offer includes these favourites.

New products: BrewDog, Black Sheep Brewery, Adnams and Purity Brewing all feature in this weeks round up

NEW PRODUCTS ROUND-UP

BrewDog Distilling Co announces new vodka

By Rebecca Weller

This week's round-up features a fruity new vodka from BrewDog Distilling Co as well as Black Sheep Brewery's latest release as part of its 2022 Seasonal Cask Range and new products from Adnams, Hattingley Valley Wines alongside a new collaborative...

(Credit: Getty/Instants)

spirits & wine report

FEATURE: Make spirits and wine work for you

By Gary Lloyd

You’ve got your lovely range of craft beers, scrumptious cask ales and ever-popular mainstream pints and cracking ciders on the bar but something’s missing… sort out your spirits and wines and you’ve pretty much got it perfect.

Low and no alcohol feature from beer to cider to spirits to wine

Low to no drinks feature

FEATURE: Why low and no alcohol is not a compromise

By Michelle Perrett

The summer is coming with outside drinking and eating set to drive customers into the pub. And while many will reach for their usual tipple in the summer months some people for whatever reason will be looking at not drinking or reducing their alcohol...

Asahi Legacy 2030 initiative: Asahi have aimed to have 20% of its portfolio made up by no-alcoholic beer by 2030

Asahi aims to make 20% of its beer alcohol-free by 2030

By Rebecca Weller

Asahi Europe & International (AEI) has announced its desire to demonstrate inclusiveness for alcohol-free lifestyles by aiming for 20% of its portfolio to be made up by alcohol-free products by 2030 as part of the Asahi Legacy 2030 initiative.

New products round up: new beers from Black Sheep Brewery, Beers Without Beards, Signature Brew and Hackney Brewery

NEW PRODUCTS ROUND UP

New beers from Black Sheep and Hackney breweries

By Rebecca Weller

Included in this weeks new products round up are four new beers from Black Sheep Brewery, Beers Without Beards, Signature Brew and Hackney Brewery as well as new offerings from Atopia, Mouton Cadet, Buzzed and Amaro Santoni.

One unit cocktail advice from Britvic

Promotional content

How to make a ‘one unit’ cocktail

By Britvic

Last month, we asked our Sensational Drink users what they wanted to know about low and no options on drinks menus.

You bet: Jean-David Thumelaire has seen BBG’s ‘bets’ on the on-trade begin to pay off already

Big Interview

BBG vows to support the on-trade

By Gary Lloyd

Budweiser Brewing Group UK & Ireland’s Jean-David Thumelaire talks about the pandemic, the business’s Stella Please campaign and its latest innovations, among other things, with The Morning Advertiser associate features editor Gary Lloyd.

Something for your pub? Gins, a rum and beer launches make up this week’s round-up

New products round-up

BrewDog and Whitley Neill roll out new gins

By Gary Lloyd

Spirits from BrewDog, Whitley Neill and One-Eyed Rebel and beers from Lakedown, Bellfield and Vocation make up the latest new product launches this week.

The Morning Advertiser Lock In Podcast episode 36

The Lock In Podcast

The low and no revolution

By Ed Bedington

The Lock In team take a trip to an innovative alcohol-free off licence and realise the trade needs to stop saying no to low and no. We hear from special guests including Laura Willoughby of Club Soda, James Kindred of award winning brewers Big Drop Brewing...

#IAMWHOLE: BrewDog launch alcohol-free beer alongside charity campaign to raise awareness of ‘Seasonal Affective Disorder' (SAD)

BrewDog launches charity beer SAD AF

By Rebecca Weller

BrewDog has partnered with #IAMWHOLE to launch an alcohol-free charity beer, SAD AF, as part of a mental health campaign to encourage men to talk to friends and family about depression and has pledged to donate 100% of the profits into mental health research....

Increase your options: a multitude of non-alcoholic serves awaits

Turn January into a great month at your pub

By Gary Lloyd

The traditional image of empty pubs in January isn’t something an operator has to endure while customers ‘punish’ themselves for over indulgence in the previous month. The month of January has become an opportunity in waiting for a canny licensee to profit.

Draught version on way: Heineken 0.0 outstripped its rivals in this category

The Drinks List

Heineken 0.0 retains top spot in no to low division

By Rebecca Weller

The no and low-alcohol category was another division that saw losses on this year’s The Morning Advertiser’s Drinks List, though the top five selling brands in the group remained the same as last year.

Heineken 0.0: The alcohol-free beer will be rolled out in pubs on tap next year

Heineken 0.0 available on draught from next year

By Amelie Maurice-Jones


Heineken has announced its alcohol-free beer, Heineken 0.0, will be available on draught in pubs from next year, answering a growing demand for no and low alcohol options.

In good spirits: stronger drinks are leading the line this week for the new products list

New products round-up

Spirits dominate latest new launches

By Gary Lloyd

Whether it's the fiscal boon awarded to the spirits sector through this week's Autumn Budget statement from Chancellor Rishi Sunak or just a buzz for Halloween, spirits are the top hitters for new products this week.

Latest launches: here's what new on the drinks market

New products round-up

New serves available to tempt customers

By Gary Lloyd

Whiskies, coconut flower beer, Tequilas, a non-alcoholic cider and a remake of classic TV advert are among the latest additions to the new products market.

Stock up now: this week's new product launches

New products round-up

Bumper week for new product launches

By Gary Lloyd

Cask Hobgoblin IPA, three vodkas from Masons of Yorkshire and Fuller’s Vintage Ale are among the new products to hit the market this week.

Category perception: ‘For too long the no and low category has been marred by the stigma that ‘not drinking’ is dull,’ Ellie Webb, founder of non-alcoholic spirit Caleño, says.

‘Low and no isn’t about compromise’

By Stuart Stone

With the help of category experts, The Morning Advertiser pours over some of the ways in which low and no drink producers are raising the bar.

Exhibition time: the Low2NoBev show is taking place next month (June) at London's Truman's Brewery

Low2NoBev show line-up revealed

By The Morning Advertiser

A number of speakers and panel sessions at the Low2NoBev Quench Live Theatre have been unveiled.