Pernod Ricard

On top: Pernod Ricard UK's new Manchester venue, the Loft, is it's first and only outside of London.

Pernod Ricard UK opens the Loft

By Stuart Stone

Wines and spirits company Pernod Ricard UK launched new multipurpose events space, the Loft, on 28 February at a historic site on Quay Street, Manchester, that was formerly a Walkabout bar.

Safe journey: the Uber Karaoke campaign focuses on the fun side of travelling home at night

Absolut creates song and dance over Uber journeys home

By Stuart Stone

In a video campaign fronted by Absolut Vodka, brand owner Pernod Ricard UK has teamed up with taxi service Uber to take a different tune in its annual anti-drink-driving campaign by introducing Uber Karaoke.

Rum's punch: Ian Burrell believes a run on rum is down to enthusiastic bartenders

Future Trends: Spirits

Top bartenders ‘driving demand’ for rum

By James Beeson

Demand for rum is being driven by the enthusiasm of top bartenders and the growth in interest in cocktails, according to a leading global rum ambassador.

Accessibility: Diageo's Paul Thomas predicts a rise in fruit flavoured gins

Future Trends: Spirits

Where next for gin?

By James Beeson

Gin will continue to drive the category growth in spirits through an increased focus on discovery and accessibility, according to Diageo’s head of European innovation.

Competition: be in with a chance to win up to £2,500 worth of Pernod Ricard stock

Competition in association with Pernod Ricard UK

Win up to £2,500 worth of Pernod Ricard UK stock

By Nicholas Robinson

Pubs and bars have the opportunity to win up to £2,500 worth of premium alcohol products in an exclusive, festive Pernod Ricard UK competition in association with The Morning Advertiser.

New kid in America: alcohol-free spirit ready for US release

Future Trends: Spirits

Alcohol-free ‘spirit’ Seedlip set for US expansion

By Nicholas Robinson

Ben Branson, founder of the UK’s first alcohol-free ‘spirit’ Seedlip, has revealed his plans to expand into the US, after the brand’s successful UK launch just 10 months ago.

Masons Gin: creating unique flavours will keep the spirit alive

Spirits

Preventing gin’s bubble from bursting

By Nicholas Robinson

Gin’s popularity will only endure if distillers continue to innovate beyond the label on the bottle and start producing more innovative flavours, a Yorkshire gin maker has claimed ahead of his return to the Future Trends: Spirits event next month.

On the up: rum sales are soaring in the on-trade

Future Trends: Spirits

The masterclass: rum explosion in pubs

By Nicholas Robinson

Sales of rum in the UK on-trade are growing at 17% and pubs can do more to benefit from the boom, according to Pernod Ricard UK on-trade channel director Ian Peart ahead of the company’s study tour session at The Morning Advertiser’s (MA) Future Trends:...

What will you take from the Future Trends: Spirits event?

Spirits

Future Trends: Spirits event is back

By Nicholas Robinson

Spirits sales in pubs are rocketing, so it’s time you looked at how to maximise sales in your pub. Whether you’re looking to polish your cocktail menu or premiumise your spirits offer, we’ve got it all at the Future Trends: Spirits event in London on...