29-Aug-2012 By Robyn Black
A plea from me to WH Smith: please can you desist from your insane policy of trying to sell huge bars of chocolate to people, when it is quite obvious that they only want a newspaper and are in a rush for a train?
01-Aug-2012 By Noli Dinkovski
Ooberstock, the new drinks distributor that claims to operate at lower cost than wholesalers, has secured listings from some of the world’s biggest spirits companies.
29-Nov-2011 By Adam Pescod
Pernod Ricard UK and the Automobile Association (AA) have launched the third phase of their marketing campaign to encourage drivers to ‘accept responsibility’ when it comes to drinking and driving.
23-Sep-2011 By Jessica Harvey
More than half of drinkers view more expensive spirits as almost always being better quality and are willing to pay more to trade up, according to new research from Pernod Ricard UK.
20-Apr-2011 By Jessica Harvey
Three limited edition Malibu-branded Nails Inc. varnishes will be exclusively available to consumers through on-trade voucher promotion in selected...
11-Apr-2011 By Robyn Black
Robyn Black gets to the bottom of marketing speak and finds out what consumers really want.
08-Apr-2011 By Robyn Black
New research reveals 90% of drinkers stick to the same drink all night and 52% have not decided what to order by the time they reach the bar.
Pernod Ricard to support earthquake fund
29-Mar-2011 By Matt Eley Matt
Drinks giant Pernod Ricard has announced that it will donate €525,000 to support victims of the earthquake in North East Japan. The money will be...
29-Mar-2011 By Robyn Black
Licensees in London and Brighton are being warned to look out for fake Jacob's Creek wine after hundreds of counterfeit bottles flooded the market.
18-Mar-2011 By Michelle Perrett
Distribution of Malibu has been suspended for three weeks following a "fluctuation" in the coconut flavouring. Owner Pernod Ricard has contacted...
04-Feb-2011 By Michelle Perrett
Diageo and Pernod Ricard are putting their might behind St Patrick's Day with a range of advertising and on-trade campaigns. Diageo-owned Guinness...
Limited edition Jameson launched
13-Jan-2011 By Jessica Harvey Jessica
A new limited edition bottle design of Jameson is set to launch at select on-trade venues and global duty free from next week. Speaking exclusively...
26-Nov-2010 By Robyn Black
First Drinks has revealed it has "big plans and ambitions" for its Tia Maria brand in the on-trade. Currently 70% of the coffee liqueur brand's...
05-Nov-2010 By Robyn Black
Britvic and Pernod Ricard have joined forces to boost sales of long mixed drinks in UK pubs and bars.
Party Drinks: Serve up a celebration
28-Oct-2010
The season to be jolly is nearly upon us. For many pubs this also means a jump in sales of what you might call 'occasion' drinks. The term applies...
Jacob's Creek returns to Wimbledon
12-Oct-2010 By Robyn Black
Jacob's Creek is to replace Blossom Hill as the official wine of Wimbledon next year. It is the second time the Australian wine brand has sponsored...
Pernod Ricard announces biggest ad spend yet for Absolut
21-Sep-2010
A second run of Absolut Vodka adverts is about to hit TV screens, with owners Pernod Ricard confirming it is the biggest advertising spend yet for...
Pernod Ricard boss slams minimum price proposals
08-Sep-2010 By Hamish Champ
The boss of Pernod Ricard UK has joined the chorus of disapproval over the prospect of a minimum price for a unit of alcohol. Speaking after the...
Mumm champagne loses its sparkle
02-Sep-2010 By Hamish Champ
Sales of Mumm champagne, Pernod Ricard's leading brand of bubbly, appear to have fallen victim to the global economic downturn. The drinks giant...
Pernod Ricard's festive plans
27-Aug-2010 By Jessica Harvey Jessica
Pernod Ricard has unveiled marketing plans to "drive premium" across its key brands in the build-up to Christmas, including a range of television...
27-Aug-2010 By Sonya Hook
Pernod Ricard UK plans to boost its marketing plans for the 2010 Christmas period by giving four of its brands festive spots on TV. The drinks...
04-Jun-2010 By Sonya Hook
Pernod Ricard UK is offering pubs a bespoke menu-printing service to help grow spirit sales during the World Cup. "Share the Spirit of Football" is...
Pernod Ricard offers pubs free World Cup drinks menus
28-May-2010
So that World Cup fever doesn't leave spirits out in the cold, Pernod Ricard has launched a series of free football drinks menus that pubs can...
David Bremner to join Frederic Robinson
21-May-2010 By Hamish Champ
David Bremner, former commercial operations director at Everards, is to join Cheshire brewer Frederic Robinsons in July. For the past two years...
UK offers little respite for Pernod Ricard
29-Apr-2010 By Hamish Champ
The tough economic climate across much of Europe has continued to dent Pernod Ricard's trading in the region, the drinks producer said today. Pernod,...
The Bloody Mary Olympics
29-Apr-2010
Set quite far down the food outlet-lined entrance way of the Westfield shopping centre, the Bull makes for a spacious refuge from the milling and...
19-Feb-2010 By Lesley Foottit
Pernod Ricard UK has launched a national advertising campaign encouraging parents to better educate their children about alcohol.
18-Feb-2010 By Ewan Turney
French spirits producer Pernod Ricard saw net profit from recurring operations drop 5% as it was hit by unfavourable exchange rates.
Pernod Ricard reports drop in profits
18-Feb-2010 By James Wilmore
Drinks giant Pernod Ricard has reported a five per cent drop in first half net profits, as the market remained "difficult" in Western Europe. The...
12-Feb-2010 By Robyn Lewis
Malibu fans can be treated to something different this Valentine's Day with launch of a new cocktail. The coconut rum brand will be the key...
17-Nov-2009 By Ewan Turney
Pernod Ricard UK has launching a new, UK-specific campaign for Malibu — the experiential Malibu Mish Mash.
Jameson whiskey hits the movies
22-Oct-2009
Jameson whiskey is ramping up its presence in front of consumers with a major advertising campaign running until the end of the year. Taking the...
£3m spend on Jameson
20-Oct-2009 By Sonya Hook
Pernod Ricard UK has pledged to invest more in its Jameson whiskey brand next year than it has in any previous year. The company plans to spend £3m...
Jameson launches on-trade sampling campaign
08-Oct-2009 By Claire Dodd Claire
Jameson is targeting the on-trade with sampling activity aimed at reaching its target 24-35 year old male audience. Throughout October, Pernod...
01-Oct-2009 By Robyn Lewis
Absolut vodka is set to benefit from its biggest ever campaign in the UK. Brand owner Pernod Ricard is investing in a new campaign for the premium...
New bottle size for Jacob's Creek
12-Sep-2009
Pernod Ricard has launched 50cl bottles of its Jacob's Creek Three Vines wine range. It was inspired by data sources including Jacob's...
Pernod warns of "stagnating" wine and spirits market
03-Sep-2009 By Hamish Champ
Drinks giant Pernod Ricard said today it believed "an overall stagnation" of the wines and spirits industry will continue for at least the next 12...
06-Aug-2009 By Robyn Lewis
The crackdown on counterfeit spirits has been stepped up by the International Federation of Spirits Producers (IFSP) amid fears the recession will...
Taking the front foot against alcohol advertising regulators
17-Jul-2009
Pernod Ricard (PRUK) has launched the latest in a long line of responsible drinking ad campaigns by the giants of the drinks trade. It comes as...
Comment: Look, we are responsible!
14-Jul-2009
It's been a bad few weeks for alcohol advertisers, and it's got me thinking about the appropriate way for the drinks industry to respond to...
'Man jailed over fire in busy pub'
09-Apr-2009
A barmaid's husband has been jailed for setting fire to a pub which was packed with regulars on a Saturday evening. Michael Wozencroft, 40, lit...
Pernod Ricard announces £900m rights issue
08-Apr-2009 By Hamish Champ
Pernod Ricard has announced plans for a €1bn (£900m) rights issue to help pay down some of its debt.The drinks giant today also revealed it was...
Pernod Ricard announces first ads for Absolut
26-Mar-2009
Details have been announced of the first promotional campaign for vodka brand Absolut since its acquisition by Pernod Ricard (P-R).P-R completed a...
White spirits: A cautionary tale
26-Jan-2009
There has been a healthy smattering of luxurious excess during the lifespan of premium vodka company Solidarnosc. It has flown Chinese wholesalers...
22-Jan-2009 By MA Reporter
Licensees are urged to "kick start" the new year by pushing Australia Day on Monday (26 January).
Pernod Ricard reports a reasonable Christmas
13-Jan-2009 By Hamish Champ
French drinks giant Pernod Ricard has reported that its trading performance over the Christmas and New Year period "went well, on the whole".In a...
Drinks companies prepare for Christmas
24-Sep-2008
Drinks companies are gearing up for major above-the-line advertising campaigns and in-pub initiatives in the run-up to Christmas.In a £35m Christmas...
Pernod Ricard set fair for growth, claims chairman
19-Sep-2008
Patrick Ricard, chairman and chief executive of drinks giant Pernod Ricard, said the strength of the group's products and its global sales network...
Absolut to exit Maxxium on October 1
12-Sep-2008
Maxxium is to cease distributing Vin and Sprit's (V&S) portfolio of spirits, which includes vodka brand Absolut, from October 1.The announcement...
Profit from premium products at major Publican event
05-Sep-2008
When the stellar line-up of speakers takes to the stage at the Premium Innovation conference at London's Commonwealth Club on Tuesday, September 30,...
