Soft Drink

Trends: customers want to know more about what is in their cocktail

The latest mixers trends

By Emily Hawkins

The mixers market is rapidly diversifying to match the changing preferences of modern drinkers. Here are some of the trends you should be aware of.

Evolution: Coca-Cola looks to new variants

New Coca-Cola Plus Coffee could be ripe for UK extension

By Nicholas Robinson

A newly launched coffee variant of Coca-Cola in nine other countries around the world could be rolled out to more, including the UK, soon as the Coca-Cola Company looks to seed it in 50 markets by next year.

Sober spaces: there is a growing market for venues offering late night drinks in a zero-alcohol environment

Are sober bars growing in popularity?

By Emily Hawkins

Although many licensed venues have upped their game and stock more zero- and low-alcohol drinks, some customers want an alcohol-free environment too.

Straight on softs: Jamie Shipperly from Coca-Cola European Partners advises operators how to make the most of soft drinks

MA500

How to get your soft drinks offer right

By Nikkie Sutton

The soft drinks market is worth more than £14bn and operators need to ensure they are tapping into this with a strong offer, the MA500 crowd heard in Sheffield today (13 September).

Pressure: soft drinks businesses impacted by sugar levy

326 soft drinks makers hit by sugar tax

By Nikkie Sutton

HMRC has revealed that 326 soft drinks manufacturers have been affected by the ‘sugar tax’ according to research from a national accountancy group.

On the up: premium soft drinks sales value is growing almost 28% year on year

Key soft drinks trends for pubs

By Nikkie Sutton

Technology, appealing to a broad range of ages and personalisation are just three of the trends operators need to ensure their soft drinks offer pulls in the punters.

Premium soft drinks still popular despite 'sugar levy'

Premium soft drinks still popular despite 'sugar levy'

By James Beeson

The looming sugar levy and changes to lifestyle choices are having a profound effect on the soft drinks market but with customers seeking to treat themselves on special occasions, premium options are still proving popular.

Perfect: new campaign to deliver a better serve

Coke launches profit-boosting perfect serve campaign

By Nicholas Robinson

Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.

Soft focus: more low- and no-sugar options are now available

In association with Britvic

Sweet truth about the soft-drinks industry levy

By Nikkie Sutton

Following five years focusing on reformulation, Britvic is ahead of the curve when it comes to the impending soft drinks tax. Nikkie Sutton reports.