Marketing

Double standards: the Kings Arms sits on the ground floor while the adjoining Popworld brand is on the level above

My Pub: the Kings Arms, Morecambe, Lancashire

By Simon Longbottom

Adam Hulme took over the Kings Arms as general manager almost a year ago and has seen it through a million-pound transformation. Here, he tells Stonegate boss Simon Longbottom what makes the pub tick and where he’d like the pubco to invest in its future.

Top dog: Craig Steele had taken early retirement but took the role of licensee

IN ASSOCIATION WITH LONG LIVE THE LOCAL

My Pub: the Dog Inn, Belthorn, Lancashire

By Gary Lloyd

A co-operative group took over the Dog Inn in 2015 after its closure. Here, Community Benefit Society member Yvonne Brown explains how board member and licensee Craig Steele has made sure this pub is no shaggy dog story.

The A team: Ed Sheeran has taken the pub on with his manager Stuart Camp (image credit: Drew D F Fawkes https://commons.wikimedia.org/wiki/File:Ed_Sheeran,_V_Festival_2014,_Chelmsford_(14788797777).jpg)

Ed Sheeran opens pub

By Nikkie Thatcher

Global pop star and Grammy Award winner Ed Sheeran has opened a west London pub with his manager Stuart Camp.

Foxing clever: Victoria and Gavin Hunt have worked in many industries before taking on two pubs

My Pub: the Fox at Lyng, Norfolk

By Gary Lloyd

With an exceptional food offer, the Fox at Lyng has become a destination pub for many in East Anglia. Co-licensee Victoria Hunt reveals all.

In the know: The Morning Advertiser’s newsletter gives users the latest information

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By Nicholas Robinson

Get the latest news to your inbox every morning by signing up to The Morning Advertiser’s free newsletter, bringing you exclusive news, insight and interviews about pubs and trends from across the trade.

Looking ahead: the survey found business leaders were concerns about the long-term impact of Brexit

Sector confidence at all-time low

By Nikkie Thatcher

Pub and restaurant group leaders have revealed widespread concern about the long-term impacts of Brexit, according to new research.

Crown inn glory: Families, foodies, beer and wine enthusiasts have been targeted by Andrew and Tess Swan

In association with Long live the local

My Pub: the Crown, Hastings, East Sussex

By Gary Lloyd

Five years ago, the Crown in Hastings was taken over by Tess and Andrew Swan and can now boast of being a thriving site with a great food offer thanks, in no small part, to the great seafood on the south coast. Tess explains all...

Dropping down: the number of people visiting pubs has decreased compared to the year ending July 2018

Pub visits on the slide

By Nikkie Thatcher

Visits to pubs in the week and at the weekends are down 0.6% and 2.4% respectively, according to new research.

Mane choice: there are more pubs named the Red Lion in the UK than any other moniker

Red Lion most popular pub name

By Nikkie Thatcher

The Red Lion is the UK’s most popular name for a pub, followed by the Royal Oak and the Crown Inn, according to new research.

Slight slip: managed pub groups saw sales decrease slightly last month (July) versus the same period in 2018

Sales at pubs drop in July

By Nikkie Thatcher

Managed pub groups saw like-for-like sales slip by 0.2% in July, against the same period last year, new research has revealed.

Flight of fancy: The Pheasant has enjoyed a superb reinvigoration since being closed for nine years

In association with Long Live the Local

My Pub: the Pheasant at Neenton, Shropshire

By Gary Lloyd

When the only pub in Neenton closed back in 2006, there was very little left in the village but after a community benefit society took over, the pub has become a destination venue and something for locals to love too. Leading from the front at the Pheasant...

Fight the good fight: The on-trade has long suffered from government taxes that seem to avoid hitting supermarkets - but a campaign group bids to help

How pubs can fight back against taxation

By Nikkie Thatcher

Pubs are still facing strong headwinds of financial pressures from all angles but campaign group Long Live the Local are fighting the battle to put the on-trade back on a level playing field.

Perfect base: pubs have been heralded as an ideal place from which holidaymakers can explore Britain

Pub sales to take off amid staycation boom

By Stuart Stone

The increasing number of British holidaymakers staying at home rather than jet-setting overseas can boost pub accommodation sales this summer.

Tell me why: TripAdvisor users have given a plethora of reasons they visit the review site

TripAdvisor still important to consumers

By Nikkie Thatcher

Like it or loathe it, almost three quarters (70%) of consumers say they use TripAdvisor because of its descriptive and helpful reviews, a new global study has found.

Destination pub: The Swan is set in a beautiful part of the country and has won plenty of tourism awards

My Pub: the Swan, Bampton, Devon

By Gary Lloyd

Located on the boundary of Exmoor National Park, the Swan has been gliding very smoothly under the stewardship of licensee Paul Berry and his wife Donna

Close-knit village: The Hail Weston Community Pub Society refused to allow the last pub disappear and now owns it

My Pub: the Royal Oak, Hail Weston, Cambridgeshire

By Gary Lloyd

The Royal Oak has become a standard bearer of pubs but it was almost a pub that never meant to be. Tony Baker, one of The Hail Weston Pub Company directors, reveals all about the fight the community took on.

Care from pub: the Woolpack at Wainfleet came to the aid of victims of the floods

Pub comes to Lincoln flood victims’ aid

By Nicholas Robinson

Victims of a flood caused by torrential rain in Wainfleet, Lincoln, are being supported by local pub the Woolpack Hotel after many residents were driven out of their homes.

Reputation: is your online reputation right?

Sponsored by Reputation.com

How to manage social media reviews

By The Morning Advertiser

Social media and review sites means a pub’s reputation is under constant scrutiny. Hospitality marketers from the pub and restaurant sector met to discuss how businesses can manage their online reputations and enhance them.

On the up: weekend pub visits have returned to growth

Weekend pub visits rise 2.8%

By Nikkie Thatcher

Brits visiting a pub at the weekend have increased by 2.8% over the 12 months to 30 April 2019, while weekday visits have dropped by 0.2% new data has found.

Down the rabbit hole: Jessica Tomkinson runs the Mad Hatter

A look at the Mad Hatter in Oxford

By Gary Lloyd

You may think you’ve gone mad at this speakeasy-style pub and licensee Jessica Tomkinson may well agree, but let me tell you something, the best people usually have

Identity crisis?: 'If people can go in and have a few pints in a decent bar without feeling as though they should be ordering food, then it’s a pub.'

Opinion

When is a pub not a pub?

By Sophie Atherton

Sophie Atherton wonders if the pub is in the eye of the beholder after a friend has a confusing experience

Gin boom: maximise your sales as the category continues to grow

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Gin sales overtake vodka

By Nikkie Thatcher

Gin sales are overtaking vodka for the first time in the UK and it is flavoured gins that are driving this trend forward – and there are no signs of the category slowing down. The latest issue of The Morning Advertiser, which is out today (10 June), has...

Norway! Yes way!: Egil Johansen opened the former Admiral Taverns site 10 years ago

My Pub: the Kenton, Hackney, east London

By Gary Lloyd

When Egil Johansen grew tired of his marketing job in Norway, he took over the Kenton pub in an area of east London that was pretty raw 10 years ago. After an overhaul, the business has won an array of honours

New attitude: most of the issues that affect pubs could be solved if they were viewed differently according to Karen Errington

Guv'nor

Why is the pub industry so undervalued?

By Karen Errington

Making food pay is a tricky business as the margins are tight and fragile according to Karen Errington, the chef-owner of The Rat Inn in Northumberland

Time to think: the key to handling a crisis is to not panic

MA500

Death and drugs: how to manage a PR nightmare

By Nicholas Robinson

A crisis can lead very quickly to bad publicity and could easily break a business if not handled in the right way, according to two public relations bosses.

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