Marketing

'Sense of opportunity': 'We all have opportunities within our business to make them better. It may be a simple coat of paint or getting the garden tidier' according to Matt Slocombe of the Crown Inn

Guv'nor

Pubs must strive to be better despite cost pressures

By Matt Slocombe

Whether freehold, leasehold, tenanted or managed, operators have to keep looking at ways to get better, says Matt Slocombe of the Crown Inn in Woolhope, Herefordshire - winner of the best cider pub at the John Smith's GBPA 2018

Creativity: unique outdoor and alfresco areas are more likely to increase customer dwell time and make it onto social media

How to make your outdoor space 'Instagramable'

By Stuart Stone

Hot off 2018’s record-breaking summer and with hard-to-reach Gen Z-ers and Millennials favouring shareable experiences and mindful drinking, the future looks bright for operators getting creative with their outdoor space.

Pub love: Pub is the Hub boss John Longden outlines how the funding will benefit licensees

£190k funding boost to support rural pubs

By Nikkie Sutton

Rural pubs across the nation will be expanded to include Post Office facilities, grocery shops and libraries following £188,000 of Government funding.

International Women's Day: PR & Marketing

International Women's Day

The women at the top of on-trade PR and marketing

By Stuart Stone

Those in PR and marketing know everything about the businesses they support. The people who head a company's PR departments or own their own businesses are in enviable positions. Here six women at the top of the on-trade PR game tell their stories.

Minimal growth: overall consumer spending across the on- and off-trade grew by just 1.2%

Spending in pubs slows to 7.4%

By Nikkie Sutton

Pubs reported “unusually low growth” in consumer spending of 7.4% in February, new data has revealed.

Gin: Co-founder of the Stillery, Bury St Edmunds, Tim Blake, explains what makes the Best Spirits Bar what it is

My Pub: the Stillery, Bury St Edmunds, Suffolk

By Emily Hawkins

For a speakeasy style site unassumingly tucked away, the Stillery has made a big name for itself. Co-founder Tim Blake explains how a spirit of curiosity motivates the team at the Bury St Edmunds-based establishment.

Bend the rules: How has pub marketing and advertising changed?

How has pub marketing changed?

By Emma Eversham

There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman Group. Here we highlight some of the defining moments in marketing and advertising and look at how regulation and legislation has changed the...

All grown up: the team at the Botanist in Coventry, 'have high standards, work hard, innovate relentlessly and smile a lot'

My Pub: The Botanist, Coventry

By Robert Mann

At a time when the happiness and wellbeing of communities is threatened by pub closures, the latest branch of the Botanist demonstrates what a modern operator has to deal with these days. Sales manager Laura Gardner explains.

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