Marketing

Sow what you see: the Unruly Pig was formerly known as the British Larder

My Pub: the Unruly Pig, Bromeswell, Suffolk

By Gary Lloyd

Former lawyer Brendan Padfield embraced a radical change in career and opened the Unruly Pig only to suffer a devastating fire weeks after opening. However, the Unruly Pig was able to get back on its trotters and has since gone on to win a multitude of...

Marketing campaign: the A-Z of ways to best market your pub for the upcoming year

A-Z of on-trade marketing

By Stuart Stone

From the rise of TikTok and the resurgence of Facebook to bar-top point of sale, experts explain what to factor in to your on-trade marketing in 2020.

Hail Mary: St Mary's Inn has established itself as a little gem with its great food offer and accommodation

My Pub: St Mary’s Inn, Morpeth, Northumberland

By Gary Lloyd

St Mary’s Inn general manager Robin Freer tells us how this site that serves great food and offers overnight accommodation has quickly established itself as a mainstay despite only being open for 18 months.

On the air: Sky offers its customer a unique opportunity to create a TV advert for their target audience

Sky offers free TV ad to one lucky licensee

By Alice Leader

Sky is offering its licensed trade customers the chance to set up a TV advert with an advertising campaign made exclusively for their business, for free.

Go the whole Hog: pubs take on campaign to drive footfall during Dry January season

Pubs go ‘TEA Total’ to boost quieter trading times

By Alice Leader

Pubs are backing a ‘Support Your Local, Go TEA Total’ campaign this January to boost the quieter trading times operators can go through during this time of year, especially with the growth of Dry January.

Mixed bag: the past 12 months has seen a plethora of news for the pub trade

The 2019 news in review

By Nicholas Robinson

Here is a selection of news stories featured on The Morning Advertiser website throughout the past 12 months

Social-friendly: small biz owners make changes to their sites to be more appealing on social media

Operators alter sites for social media

By Alice Leader

Social media is proving to have quite an impact on small businesses as operators reshape their sites to make them more visually enticing.

Pack leader: the Dog at Wingham leads the pack with its pub-restaurant-rooms offer

My Pub: The Dog at Wingham, Kent

By Gary Lloyd

Creative Marilyn Brigden had designs on owning a hotel. So when fate brought the opportunity of rolling a pub, restaurant and hotel into one, she seized the chance. Here, her son Marc Brigden – co-owner – tells us about the strength of the bite at the...

On the front: the outside of the pub has been developed to include a large seating area

My Pub: Brooksteed Alehouse, Worthing, West Sussex

By Gary Lloyd

Brooksteed Alehouse micropub may look an unassuming venue but, as licensee Aaron Burns explains, its offer – especially when it comes to beer – is a big hitter on the south coast

Saturated market: the landscape of new drink products is competitive and brands must keep up according to Jonny Jones, director of client services at CGA

Drink Tank

Drink suppliers must 'innovate or die'

By Emily Hawkins

Drink producers must innovate with new drinks to ensure they are stocked in the on-trade as the market becomes saturated with fresh products, according to Jonny Jones, director of client services at CGA.

Extra presents: publicans can expect their pubs to be busier than usual this Christmas

Early Xmas celebrations could bump up sales

By Alice Leader

Christmas could come early this year as Brits get into the festive spirit, starting their celebrations before they normally would, according to CGA analysis.

Fruitful freshers: university areas see a rise in pub and bar numbers

Can university areas boost licensed premises?

By Alice Leader

New university students are nearing the end of their first term so, expectedly, many would have scoped out the best pubs and bars to establish their ‘go-to’ venue by now.

Big operation: Barratts opens at 9am and trades for up to 16 hours per day

My Pub: Barratts Sports Bar, Northampton

By Gary Lloyd

Barratts licensee Matthew McInerney explains how this sports mad venue has reached its top-of-the-table position and is also home to some of the world’s best snooker players.

Double standards: the Kings Arms sits on the ground floor while the adjoining Popworld brand is on the level above

My Pub: the Kings Arms, Morecambe, Lancashire

By Simon Longbottom

Adam Hulme took over the Kings Arms as general manager almost a year ago and has seen it through a million-pound transformation. Here, he tells Stonegate boss Simon Longbottom what makes the pub tick and where he’d like the pubco to invest in its future.

Top dog: Craig Steele had taken early retirement but took the role of licensee

IN ASSOCIATION WITH LONG LIVE THE LOCAL

My Pub: the Dog Inn, Belthorn, Lancashire

By Gary Lloyd

A co-operative group took over the Dog Inn in 2015 after its closure. Here, Community Benefit Society member Yvonne Brown explains how board member and licensee Craig Steele has made sure this pub is no shaggy dog story.

The A team: Ed Sheeran has taken the pub on with his manager Stuart Camp (image credit: Drew D F Fawkes https://commons.wikimedia.org/wiki/File:Ed_Sheeran,_V_Festival_2014,_Chelmsford_(14788797777).jpg)

Ed Sheeran opens pub

By Nikkie Thatcher

Global pop star and Grammy Award winner Ed Sheeran has opened a west London pub with his manager Stuart Camp.

Foxing clever: Victoria and Gavin Hunt have worked in many industries before taking on two pubs

My Pub: the Fox at Lyng, Norfolk

By Gary Lloyd

With an exceptional food offer, the Fox at Lyng has become a destination pub for many in East Anglia. Co-licensee Victoria Hunt reveals all.

In the know: The Morning Advertiser’s newsletter gives users the latest information

Your free MA newsletter

Be the first in the know

By Nicholas Robinson

Get the latest news to your inbox every morning by signing up to The Morning Advertiser’s free newsletter, bringing you exclusive news, insight and interviews about pubs and trends from across the trade.

Looking ahead: the survey found business leaders were concerns about the long-term impact of Brexit

Sector confidence at all-time low

By Nikkie Thatcher

Pub and restaurant group leaders have revealed widespread concern about the long-term impacts of Brexit, according to new research.

Crown inn glory: Families, foodies, beer and wine enthusiasts have been targeted by Andrew and Tess Swan

In association with Long live the local

My Pub: the Crown, Hastings, East Sussex

By Gary Lloyd

Five years ago, the Crown in Hastings was taken over by Tess and Andrew Swan and can now boast of being a thriving site with a great food offer thanks, in no small part, to the great seafood on the south coast. Tess explains all...

Dropping down: the number of people visiting pubs has decreased compared to the year ending July 2018

Pub visits on the slide

By Nikkie Thatcher

Visits to pubs in the week and at the weekends are down 0.6% and 2.4% respectively, according to new research.

Mane choice: there are more pubs named the Red Lion in the UK than any other moniker

Red Lion most popular pub name

By Nikkie Thatcher

The Red Lion is the UK’s most popular name for a pub, followed by the Royal Oak and the Crown Inn, according to new research.

Slight slip: managed pub groups saw sales decrease slightly last month (July) versus the same period in 2018

Sales at pubs drop in July

By Nikkie Thatcher

Managed pub groups saw like-for-like sales slip by 0.2% in July, against the same period last year, new research has revealed.

Flight of fancy: The Pheasant has enjoyed a superb reinvigoration since being closed for nine years

In association with Long Live the Local

My Pub: the Pheasant at Neenton, Shropshire

By Gary Lloyd

When the only pub in Neenton closed back in 2006, there was very little left in the village but after a community benefit society took over, the pub has become a destination venue and something for locals to love too. Leading from the front at the Pheasant...

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Property of the week

KENT - HIGH QUALITY FAMILY FRIENDLY PUB

£ 60,000 - Leasehold

Busy location on coastal main road Extensively renovated detached public house Five trade areas (100)  Sizeable refurbished 4-5 bedroom accommodation Newly created beer garden (125) Established and popular business...

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