Marketing

Tell me why: TripAdvisor users have given a plethora of reasons they visit the review site

TripAdvisor still important to consumers

By Nikkie Thatcher

Like it or loathe it, almost three quarters (70%) of consumers say they use TripAdvisor because of its descriptive and helpful reviews, a new global study has found.

Destination pub: The Swan is set in a beautiful part of the country and has won plenty of tourism awards

My Pub: the Swan, Bampton, Devon

By Gary Lloyd

Located on the boundary of Exmoor National Park, the Swan has been gliding very smoothly under the stewardship of licensee Paul Berry and his wife Donna

Close-knit village: The Hail Weston Community Pub Society refused to allow the last pub disappear and now owns it

My Pub: the Royal Oak, Hail Weston, Cambridgeshire

By Gary Lloyd

The Royal Oak has become a standard bearer of pubs but it was almost a pub that never meant to be. Tony Baker, one of The Hail Weston Pub Company directors, reveals all about the fight the community took on.

Care from pub: the Woolpack at Wainfleet came to the aid of victims of the floods

Pub comes to Lincoln flood victims’ aid

By Nicholas Robinson

Victims of a flood caused by torrential rain in Wainfleet, Lincoln, are being supported by local pub the Woolpack Hotel after many residents were driven out of their homes.

Reputation: is your online reputation right?

Sponsored by Reputation.com

How to manage social media reviews

By The Morning Advertiser

Social media and review sites means a pub’s reputation is under constant scrutiny. Hospitality marketers from the pub and restaurant sector met to discuss how businesses can manage their online reputations and enhance them.

On the up: weekend pub visits have returned to growth

Weekend pub visits rise 2.8%

By Nikkie Thatcher

Brits visiting a pub at the weekend have increased by 2.8% over the 12 months to 30 April 2019, while weekday visits have dropped by 0.2% new data has found.

Down the rabbit hole: Jessica Tomkinson runs the Mad Hatter

A look at the Mad Hatter in Oxford

By Gary Lloyd

You may think you’ve gone mad at this speakeasy-style pub and licensee Jessica Tomkinson may well agree, but let me tell you something, the best people usually have

Identity crisis?: 'If people can go in and have a few pints in a decent bar without feeling as though they should be ordering food, then it’s a pub.'

Opinion

When is a pub not a pub?

By Sophie Atherton

Sophie Atherton wonders if the pub is in the eye of the beholder after a friend has a confusing experience

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