Marketing

Best inn show: Louise Dinnes from the Black Swan, Cumbria, explains what makes the award-winning site so special

My Pub: the Black Swan, Ravenstonedale, Cumbria

By Emily Hawkins

The Black Swan has managed to stay true to its role as a village pub while thriving by targeting different markets. Owner Louise Dinnes explains what makes the Cumbrian inn – which took home Best Inn in last year’s Great British Pub Awards – so special.

Bullish about the future: General manager Molly Raftery at the Bull, Ditchling, explains what makes her pub so special

My Pub: The Bull at Ditchling

By Emily Hawkins

Nestled in the rolling Sussex countryside, those running the Bull are determined to excel. General manager Molly Raftery explains how the freehouse pairs its ambition with a down-to-earth approach.

Paid for: platforms such as TripAdvisor are fighting to protect real reviews

Operators ‘outraged’ over paid positive reviews offer

By Nicholas Robinson

Not long into the New Year and already operators are facing new threats against their businesses. On the face of it an email from a stranger suggesting you pay them money for positive pub reviews may, to some, appear innocuous. But the fact is, it poses...

Soho treasure: Ken Wright talks about the independent Phoenix Artist Club and its award success

My Pub: the Phoenix Artist Club, Soho, central London

By Robert Mann

Considered one of Soho’s hidden gems, the Phoenix Artist Club is one of London’s last remaining independently owned and operated venues – as well as being an award-winning treasure.

Quintessentially Christmassy: the Long Arm Pub & Brewery has brewed the Mince Pie-PA

London pub brews mince pie beer

By Emily Hawkins

A pub will serve a mince pie-flavoured beer to "bring Londoners a glass of festive nostalgia" during the Christmas period.