Soft Drinks

Tops: The biggest-selling brands in the UK on-trade

The Drinks List: Top Brands to Stock 2019

By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

Next big thing? Real Kombucha founder David Begg talks about fermented tea drink kombucha

Kombucha, a pub staple?

By Emily Hawkins

A different, softer type of fermented drink could be set to take UK pubs by storm as chains large and small explore the potential of Kombucha.

Straight on softs: Jamie Shipperly from Coca-Cola European Partners advises operators how to make the most of soft drinks

MA500

How to get your soft drinks offer right

By Nikkie Sutton

The soft drinks market is worth more than £14bn and operators need to ensure they are tapping into this with a strong offer, the MA500 crowd heard in Sheffield today (13 September).

Cost price: almost half (46%) of consumers say price impacts their decision to drink 'soft drinks' when out, according to CGA

Moving soft drinks upmarket

By Andrew Don

Publicans do not have to be soft to give non-alcoholic drinks a hard push but they should do it with panache.

Advertising drive: Diet Coke has been rebranded

Coke launches three new products in the UK

By Nicholas Robinson

Soft drinks giant Coca-Cola will launch three new drinks in the UK, backed by a multimillion-pound marketing campaign, in a bid to become what it calls a “total beverage company”.

On the up: premium soft drinks sales value is growing almost 28% year on year

Key soft drinks trends for pubs

By Nikkie Sutton

Technology, appealing to a broad range of ages and personalisation are just three of the trends operators need to ensure their soft drinks offer pulls in the punters.

Changing face: the redesign focuses on Fentimans heritage

Fentimans unveils £1.2m new look

By Nikkie Sutton

Soft drinks supplier Fentimans has overhauled its image with a £1.2m rebrand, the biggest in its history.

Cheers: Make sure you look after the designated drivers this Christmas as well! (Image: ImageegamIstock/thinkstock.co.uk)

How pubs can look after designated drivers over Christmas

By Georgina Townshend

The number of drink-driving casualties is on the decline, and the amount of soft-drink options are on the up. This combination provides opportunities for pubs and means the heroes of Christmas – the designated drivers – can be looked after during the...

Premium soft drinks still popular despite 'sugar levy'

Premium soft drinks still popular despite 'sugar levy'

By James Beeson

The looming sugar levy and changes to lifestyle choices are having a profound effect on the soft drinks market but with customers seeking to treat themselves on special occasions, premium options are still proving popular.

Push: Vimto ceo Marnie Millard will push the brand further

Vimto CEO sees purple gold for soft drink's future

By Nicholas Robinson

Some see challenges that can not be overcome, while others, such as Marnie Millard, chief executive officer of multinational soft drinks business Nichols, see a chance to grow.

Soft focus: more low- and no-sugar options are now available

In association with Britvic

Sweet truth about the soft-drinks industry levy

By Nikkie Sutton

Following five years focusing on reformulation, Britvic is ahead of the curve when it comes to the impending soft drinks tax. Nikkie Sutton reports.