Stella Artois has joined forces with Michelin-starred chef Marco Pierre White in the ‘Stella Please’ campaign after new research revealed increasing rudeness to hospitality staff.
AB InBev’s support during C&C Group’s recent acquisition of Matthew Clark Bibendum has 'helped stabilise and assure the drinks industry', one of the beer goliath’s bosses has said.
Beer brands Stella Artois, Budweiser and Corona have significantly contributed to the growth of AB InBev’s (ABI) sales in 2017, according to a report on the global brewer’s full-year results.
Pete Brown runs his own slide-rule over the megadeal between AB InBev and SABMiller and concludes that the future may be less than rosy for both pubs and small brewers in the UK.
Carlsberg UK has launched an advertising campaign for Export on the back of consumer research that shows a preference for the taste of the bottled beer over its nearest rival, Stella Artois.
Inventive Leisure has ditched all of its existing draught lagers and ciders in favour of a raft of new brands, as it attempts to move away from vodka cocktails.
Over 5,000 barstaff at 1,000 pubs and bars have been trained as part of the Stella Artois Connoisseurs Programme this year and brewer AB InBev has also announced its plans to double the number of outlets taking part next year.
The Publican’s Morning Advertiser lifts the lid on business-boosting information for licensees with the publication of its unique guide to the fastest-growing products of 2013 and the list of the top 50 brands making serious waves in the on-trade.To download...
Inge Plochaet, president of AB InBev UK & Ireland, tells Jessica Harvey about dealing with big brands, ongoing marketing plans and why she is a perfectionist when it comes to glassware.
A Surrey-based pub tenant has blasted his pub operator for the way he was treated after he was forced to order in £13,000 of beer in one go because no one could confirm Christmas delivery times with him.
Stella Artois and Budweiser brewer AB InBev UK saw its turnover reduce by £196.7m in 2011 following the closure of its independent freetrade business and the stopping of distribution of third-party products.
The industry is making greater strides towards its commitments under the Responsibility Deal than MPs give it credit for, and must do more to demonstrate the impact of its actions, according to one leading commentator.
Licensed UK establishments can now take charge of their point of sale needs with the launch of BarSupermarket.com, a fantastic new website exclusively for official branded glassware, bar accessories, promotional clothing, outdoor merchandise and an extensive...
It happens all too often. A customer with a raging thirst walks into an unfamiliar bar on a hot summer’s day and orders a pint. But, instead of receiving the cold, refreshing pint of lager they’ve been dreaming about, they are handed a stale pint of beer...
Stella Artois 4% is revisiting its 'Triple Filtered with a Smooth Outcome' theme for its latest television, cinema and video-on-demand (VOD) advertisements.
Licensees and trade leaders have hit out at the latest cheap supermarket deals that are offering alcohol for as little as 43p per pint in the lead-up to Christmas.
InBev UK, the Stella Artois, Budweiser and Becks brewer, has announced it will increase the wholesale prices of its brands by 7.8% from 2 January 2012.The figure is duty exclusive.
Volunteer slaves There's an alternative use for a pub and then there's an alternative use for a pub. Having stood derelict for a number of years the...
Could you run this Warrington pub? The Hawthorne is a thriving community sports pub in Warrington, showing live sport each day, along with live music every...
