Marketing

Sheps: helped Carlsberg raise market share

Carlsberg UK toasts market-share rise

By The PMA Team

Carlsberg UK has reported that its market share jumped from 13.4% in 2008 to 14.4% last year — the first full year current chief executive Dr Isaac...

Booker: acquisitions

Booker acquires Ritter and Classic Drinks

By Ewan Turney

Food and drink wholesaler Booker has acquired speciality foods supplier Ritter and pub wholesaler Classic Drinks. The trading business and and...

Martini: new marketing venture

Martini unveils new marketing company

By The PMA Team

Entrepreneur Yaser Martini, former director of property agent Fleurets, has unveiled a new mobile and social marketing company, MePlease. The...

Brewery chiefs: (l to r) Mike Betts, Neil Baines, Dennis Nudd, Rupert Farquharson

Woodforde's nabs ex Adnams and Diageo man

By John Harrington

Norfolk brewer Woodforde's has appointed former Diageo and Adnams man Rupert Farquharson has its new director of sales and marketing. His previous...

Blokes: get them in your pub

Man power in the pub

By David Burrows

Marketing has seen a more feminine influence recently but now, real men are back. David Burrows bids farewell to the metrosexual.

Guinness: anniversary campaign lifts sales

Diageo's on-trade decline tempered by Guinness

By Martyn Leek, M&C Report

Diageo has revealed a 9% increase in UK volumes and a 5% rise in sales — but a decline in on-trade volumes despite the stabalisation of pub closures.

Carlsberg: performance improving

Carlsberg unveils UK volume increase

By Martyn Leek, M&C Report

Carlsberg, the global brewer, has revealed that its performance in the UK had continued to improve as it unveiled a higher market share and said...

Sheila's Wheels: 'win-win' campaign

Beyond default: marketing for women

By Phil Mellows

When it comes to aiming drinks specifically at women, marketing is often a minefield. Subtlety is often the safest route, reports Phil Mellows.

Booker: 100th site is Booker Extra

Booker converts 100th 'Extra' site

By Jo Bruce

Wholesaler Booker has converted its 100th site into a Booker "Extra", with plans to complete another 20 sites by April 2011. The company started a...

Cheap supermarket beer: Government is considering options for action

Four price options to curb below cost sales

By Peter Cripps, The Grocer

The Government has put forward four options to ban below-cost selling of alcohol and is planning to take the proposals to a public consultation...

Price: still growing business after 10 years

Inn at West End: a decade of plugging away

By Robyn Black

Robyn Black talks to Gerry Price, licensee of the Inn@West End in Woking, Surrey, about keeping a business growing after 10 years on the job. How I...

Sales: up 40% at Guy Simmonds

Pubs still selling but values are low

By Gemma McKenna

The pub property market is trading to expectations, but realistic prices and hard work are needed to close deals, according to a survey by the MA.

Kopparberg: launches new flavour

Kopparberg launches new cider flavour

By Robyn Black

Kopparberg is rolling out a new flavour, following a successful three-month trial through several Orchid venues. The new strawberry & lime...

Peldon Rose manager Adam Leydon celebrates

Essex pub is 5,000th Club Peroni member

By Lesley Foottit

An Essex pub is reaping the rewards after becoming the 5,000th member of Club Peroni — Peroni Nastro Azzurro's loyalty programme. The Peldon Rose...

Booker: strong performance

Booker delivers sales growth

By Ewan Turney

Food and drink wholeslaler Booker added around 2,000 pubs to its customer rosta during the year. Booker unveiled a total sales rise of 6.5% across...

Glenfiddich: priority for investment

First Drinks puts £50m into brands

By Sonya Hook

First Drinks has pledged to invest a total of £50m in its drinks portfolio this year, with Glenfiddich earmarked as its priority brand. The...

Britvic: on track to meet its full year expectations

Britvic: profit up, plans to buy rival

By Martyn Leek, M&C Report

Britvic, the UK-based soft drinks producer, today reported a 39% increase in profit before tax and plans to buy Fruité Entreprises.

Orchid: investing in Living Room brand

Orchid revamps Living Room brand

By The PMA Team

The Living Room bar and restaurant brand has launched a plan to broaden its customer appeal and build market share in the food and drink market.

Charity: change at every major company

What we all need to know

By The PMA Team

Mitchells & Butlers' decision to sell its 300 high-street and town-centre wet-led pubs is an historic moment, says The PMA Team.

Beer discount benefit to pubcos is high

The pubcos' beer escalator

By Peter Linacre

The tenanted pub companies can't carry on passing through inflationary wholesale price rises, says Peter Linacre. Following the release of the...

Louise Redknapp: the face of Eve

Carlsberg promo aims to boost Eve

By Robyn Lewis

Manicure brand Nails Inc and hairdressing chain Toni & Guy have joined forces with Carlsberg to promote new female-friendly brand, Eve....

Punch: prices up 1% for 2010

Punch holds price rises to 1% for tenants

By The PMA Team

Punch Taverns has opted to help tenants' competitive position by holding price rises to 1% this year. The move will mean that Punch has chosen to...