Beer

European move: the beer was previously brewed under licence by a third party, but will now be made ‘in house’

Asahi Super Dry relaunched in the UK

By James Beeson

Asahi Super Dry, the premium Japanese lager, is to be brewed ‘in house’ in Europe for the first time, Asahi UK has announced.

Focus: Asahi MD Tim Clay will push premium beers

New Asahi UK MD sets out premium lager growth plans

By Nicholas Robinson

The super-premium beer market will continue to grow in the UK as consumers’ willingness to spend more on “beer worth paying for” kicks up a level, according to Asahi UK’s new managing director Tim Clay.