Cider

Aspall's to cut the alcohol in its Perronelle’s Blush cider

04-Apr-2013 By Robyn Black

Aspall is dropping the ABV of its Perronelle’s Blush cider from 5.4% to 4%.

Somersby cider TV ad premieres

26-Mar-2013 By Mike Berry

A new advertising campaign for Carlsberg's mainstream cider Somersby has premiered on TV.

Thatchers Gold cider set for new TV ad campaign

06-Mar-2013 By Adam Pescod

Thatchers Cider is investing £4 million in a new marketing campaign this spring and summer including a new TV campaign for Thatchers Gold.

MP Greg Mulholland calls for more equal duty system between cider and beer

04-Mar-2013

Chair of the All Party Parliamentary Save the Pub Group, Greg Mulholland MP, has today written to chief secretary to the Treasury, Danny Alexander MP, calling on the Government to look to create a more equal duty system between beer and cider.

Video: Bulmers gets new flavours & TV push

01-Mar-2013 By Jessica Mason

Bulmers has launched two new flavoured ciders as well as kick-started its multi-million pound marketing campaign ‘In the Beginning’ which will see the brand back on TV this month.

Thatchers unveils Somerset Mixed Fruit cider

01-Mar-2013 By Adam Pescod

Thatchers has launched Somerset Mixed Fruit cider to sit alongside its Rosé and Pear variants as part of a new Somerset Fruit Ciders range.

Exclusive: Brothers Cider redesigns to celebrate fifth birthday

28-Feb-2013 By Jessica Mason

Brothers Cider has undergone a complete redesign of its packaging to celebrate its fifth anniversary.

Cider consumption grows as £1bn market growth predicted

25-Feb-2013 By M&C Report

Three in five adults now drink cider, up from 47% just one year ago, according to new research that predicts the cider market will grow by £1bn over the next five years.

Heineken adds two new flavours to Bulmers Cider range

18-Feb-2013 By Robyn Black

Black cherry and red grape flavours are being added to the Bulmers Cider portfolio, alongside a re-launch of its No17 variant, in a bid to capitalise on the expected further growth in flavoured ciders.

Carlsberg readies Somersby cider for launch into pubs

06-Feb-2013 By Robyn Black

Carlsberg has told the PMA that it will be launching its first cider brand, Somersby, into pubs and bars next month.

Cider industry calls for 'restraint' on duty and regulatory stability

30-Jan-2013 By John Harrington

Cider industry leaders have called for “restraint” on duty and regulatory stability to help the industry succeed over the long term.

Rekorderlig aims to grow via cocktails

18-Oct-2012 By Robyn Black

Swedish cider brand Rekorderlig is looking for a larger slice of the cider market by developing a range of simple cider cocktails.

Aspall launches Harry Sparrow, a new cider for pubs and bars

12-Oct-2012 By Adam Pescod

Aspall has launched a new cider into the on-trade, to plug a gap in the market between mainstream and premium brands.

New chairman of the National Association of Cider Makers Paul Bartlett calls Government help for cider

14-Sep-2012 By Michelle Perrett

The new chairman of the National Association of Cider Makers (NACM) Paul Bartlett has called for the Government to help the cider industry by providing consistency in areas such as duty and minimum pricing.

Bulmers campaign to celebrate 125 years of cider making

24-Aug-2012 By Robyn Black

A new campaign for Bulmers cider called “In the Beginning”aims to highlight the brand's 125 year history.

Rekorderlig on a mission to bring out the UK's Swedish side

21-Aug-2012 By Robyn Black

A new campaign for Swedish cider Rekorderlig intends to help us Brits “bring out our inner Swedishness” by teaching us all about the sport of Kubb, as well as Swedish pronunciation and grooming.

New TV ad campaign for Strongbow Pear cider

20-Aug-2012 By Noli Dinkovski

Heineken is backing its new Strongbow Pear variant with a national TV campaign that focuses on the brand’s traditional hooded archer.

New look for Westons' Old Rosie cider

03-Aug-2012 By Noli Dinkovski

Westons is to give its Old Rosie brand more “personality” in an attempt to broaden the cloudy cider’s appeal.

Carlsberg unveils plans to launch Somersby cider in pubs

09-Jul-2012 By Robyn Black

Brewer Carlsberg will launch its new Somersby cider brand to pubs and bars at the beginning of next year.

Lambrini cider rolls out to pubs and bars following success in Tesco and Asda

26-Jun-2012 By Robyn Black

Lambrini girls who “just wanna have fun” will be able to do so in pubs and bars from this week, as the brand rolls out to the on-trade for the first time in its history.

Cider categories introduced to the International Brewing Awards

25-Jun-2012 By Mike Berry

Two new categories for cider are being added to the International Brewing Awards for the 2013 competition.

The Big Interview: Henry Chevallier Guild, Aspall's Cider

19-Jun-2012

Henry Chevallier Guild was two days old when he arrived at Aspall Hall, the 15th-century moated house in Debenham, Suffolk occupied by his family since 1702.

Flavoured cider: Gaymers launches pear cider variants

08-Jun-2012 By Noli Dinkovski

Gaymers Cider has relaunched with the introduction of two new flavours to the existing apple and pear range.

AB InBev launches new pear flavour for Stella Artois Cidre

14-May-2012 By Noli Dinkovski

AB InBev is capitalising on its successful foray into the cider market with the introduction of a Stella Artois Cidre Pear variant.

Cornwall and Herefordshire reigned supreme at CAMRA National Cider and Perry Championships

11-May-2012 By Helen Gilbert

Cornwall and Herefordshire reigned supreme at the Campaign for Real Ale National Cider and Perry Championships 2012.

Brothers Cider Supports On-Trade with Music Festivals Competition

04-Apr-2012 By Matthew Moggridge

Brothers Cider has announced its Weekends of Freedom online consumer video competition to bolster awareness and interest in the brand’s significant presence at UK music festivals.

Naked Apple from Kopparberg

02-Apr-2012 By Matthew Moggridge

UK-based COS Brands’ is to launch Kopparberg Naked Apple Cider (4.5% ABV) later this month following the company’s biggest investment in new product development to date.

Magners' dark side

23-Mar-2012 By Matthew Moggridge

Magners has embarked upon a multi-million pound national advertising campaign featuring television, outdoor, digital and social media and supporting key drinking occasions such as the Queen’s Jubilee, Euro 2012 and The Olympics.

New identity for Orchard Pig

14-Mar-2012 By Matthew Moggridge

The Orchard Pig artisan ciders and juices have been given a facelift across all of its 16 on and off trade products.

MP calls for more tax on super-strength cider

12-Mar-2012 By Gurjit Degun

The former chairman of the All-Party Parliamentary Beer Group has called on the Government to crack down on super-strength cider because producers are targeting the drinks at young people.

Bulmers’ new Vintage Reserve

07-Mar-2012 By Matthew Moggridge

Heineken UK has unveiled its latest limited-edition Bulmers to celebrate the 125th anniversary of the cider brand

Limited edition draught cider from Westons

15-Feb-2012 By Matthew Moggridge

A range of limited edition still draught ciders (available in 20-litre bag-in-box format) is being introduced by Herefordshire-based cider maker Westons.

Thatchers unveils new label

06-Feb-2012 By Matthew Moggridge

Somerset cider maker Thatchers has introduced a new oval label for its 7.4% ABV Katy cider.

Tetley refreshes ITV sponsorship

10-Jan-2012 By Noli Dinkovski

Tetley’s has refreshed its programme sponsorship of ITV4 to support the brand’s recent makeover in a £5m campaign.

Thatchers thinks inside box

10-Jan-2012 By Matthew Moggridge

Thatchers Cider has introduced a 20-litre bag-in-box for its Heritage draught cider to give publicans greater flexibility behind the bar.

New winter taste for Kopparberg

14-Nov-2011 By Jessica Harvey

Swedish cider brand Kopparberg has introduced its winter variant, Kopparberg cranberry & cinnamon, into pubs and bars.

Strongbow's advert roll-out after Facebook campaign

03-Nov-2011 By Noli Dinkovski

Strongbow is putting one of 30 different versions of the same TV advert out each day this month as part of its Hard Graft campaign.

Pub-finder site’s cider call

27-Oct-2011

Pub-finder website Use Your Local has teamed up with O2 to encourage people into their nearest pub to try a Bulmers cider.

Ye Olde Cider Bar wins national title

04-Oct-2011 By Gurjit Degun

Ye Olde Cider Bar in Newton Abbot, Devon, has been given the top accolade as the Campaign for Real Ale’s (CAMRA’s) National Cider and Perry Pub of the Year 2011.

Eliot’s unveils a new spicy cider

08-Sep-2011 By Jessica Harvey

Haywood Products has launched a new spicy cider under its Eliot’s brand that can be served either hot or cold.

Lambrini Cider set to launch

02-Sep-2011 By Jessica Harvey

Halewood International is set to launch a sparkling fruit cider under the Lambrini brand name by the end of the month.

Lighter offering from Aspall Cyder

02-Sep-2011 By Noli Dinkovski

Aspall is targeting women and first-time premium cider drinkers with a new lighter and “more accessible” alternative to mainstream brands.

Magners Specials bring on the flavour

16-Aug-2011 By Jessica Harvey

A new range of flavoured ciders called Magners Specials have been launched to both the on and off-trade this month. The ciders, a mix of Magners...

Pierre White's new Governor cider

05-Aug-2011 By Noli Dinkovski

Marco Pierre White is to follow up the launch of his new Governor ale with a cider version, the Publican's Morning Advertiser can exclusively reveal....