Marketing

Blue Monday: the Bucket List attempted to cheer people up with its fake parking tickets (Image: Google Maps)

Pub claims 'fake parking ticket' campaign was a success

By Georgina Townshend

A pub has apologised for any offence caused after it placed fake parking tickets on cars around the site advertising 50% off its new menu but claims although it was a "headache", it was also a success.

Neurogastronomy is about more than how the food looks on the plate

Double pub food sales with neurogastronomy?

By Nicholas Robinson

Encouraging diners to use more senses than just the taste buds could boost your profits. Nicholas Robinson explains how neurogastronomy can be used to enhance every diner’s experience